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Pricing of Consumer Innovations

 Author: Tobias Ebbing , Uploaded by Diffun Campus  Publisher: © Deutschen Nationalbibliothek  Published: September 23, 2022  ISBN: 978-3-8325-5510-8  Pages: 218  Country: Berlin  Language: English  View
 Description:

Research has documented the importance of consumers as a source of innovation. Consumers primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of consumer innovators are commercializing their work.

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