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The Dynamics of Influencer Marketing – A Multidisciplinary Approach

 Author: José M. Álvarez-Monzoncillo , Uploaded by Diffun Campus  Publisher: © Routledge  Published: September 22, 2023  ISBN: 978-1-003-13417-6  Pages: 221  Country: Oxon  Language: English  View
 Description:

YouTube, Instagram, Facebook, Vimeo, Twitter, and so on, have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

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