No Image Available

Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products

 Author: Mohsin Shafi, et.al. , Uploaded by Diffun Campus  Publisher: © Sage  Published: October 21, 2021  Pages: 17  Country: China  Language: English  View
 Description:

This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to handicrafts because our study collected scale items from other studies and tried to develop constructs applicable to handicraft products.

Other Books From - ejournals


 Back

Only registered users are allowed to view the E-Books content.
You may Login if you already registered if not click Register, university email is required.