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Autonomy in Consumer Choice

 Author: Klaus Wertenbroch, et.al. , Uploaded by Diffun Campus  Publisher: © Springer Nature  Published: June 8, 2020  Pages: 11  Language: English  View
 Description:

We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, con- trast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.

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