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Behavioral Finance for Private Banking – From the Art of Advice to the Science of Advice

 Author: Kremena Bachmann, Enrico G. De Giorgi, Thorsten Hens  Publisher: © John Wiley Sons, Inc.  ISBN: 9781119453734  Pages: 244  Language: English

Behavioral finance is an interdisciplinary research area that combines insights from psychology with finance to better understand investors’ behavior and asset prices. It has managed to bridge the gap between theory and practice.