Customer Relationship Management – Concept, Strategy, and Tools, 3rd Edition
Description:
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured con- siderably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation.
Other Books From - Graduate Studies
Probability Demystified – A Self-teaching Guide 
Probability and Statistics by Example – Basic Probability and Statistics, 2nd Edition
Graduate Studies
Probability and Statistics – Basic (A Full Course) 
Precalculus 2e 
Precalculus – Functions and Graphs 
Modern Mathematical Statistics with Applications, 2nd Edition 
Modern Geometry with Applications 
Modern Geometry – Methods and Applications 
Learning to Love Math – Teaching Strategies that Change Student Attitudes and Get Results 
Introductory Calculus – Understanding the Integral Back
