Family and Consumer Behaviour
Description:
The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as ,The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);
Other Books From - ejournals
The Hidden Potential of Urban Horticulture 
The Future of Animal Production – Improving Productivity and Sustainability 
The Food Matrix – Implications in Processing, Nutrition and Health 
The Family and Family Structure Classification Redefined for the Current Times 
The Effects of Integrating Creative and Critical Thinking on Schools Students’ Thinking 
The Effect of Social Media and Lecturer’s Direct Instructions on Students’ Digital Sculpting Skills
ejournals
The Development of Product Designed from Natural Materials 
The Current Status of the Alternative Use to Antibiotics in Poultry Production – An African Perspective 
The Curious Construct of Active Learning 
The Contribution of Horticulture 4.0 Innovations to More Sustainable Horticulture Back
