Marketing Tourism Destination

Author: Ernie Heath, Geoffrey Wall Publisher: © John Wiley & Sons, Inc. Published: October 29, 1992 ISBN: 0-471-54067-6 Pages: 218 Country: US Language: English View

Description:

The value of conferences is usually found to be as much in the informal exchanges as in the formal presentations, in the casual conversations that arise as faces are put to names, in the friendships made and renewed, and in the links that are forged between people who come from divergent places and back grounds but, nevertheless, find that they have much in common.

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