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Marketing Tourism Destination

 Author: Ernie Heath, Geoffrey Wall  Publisher: © John Wiley & Sons, Inc.  ISBN: 0-471-54067-6  Pages: 218  Language: English

The value of conferences is usually found to be as much in the informal exchanges as in the formal presentations, in the casual conversations that arise as faces are put to names, in the friendships made and renewed, and in the links that are forged between people who come from divergent places and back­ grounds but, nevertheless, find that they have much in common.